What is American Culture?

MARCHING IN LOCKSTEP
Of course it is not any one thing. It is easy to say that there is none at all – for it is nothing more than a devoid landscape of homogenized commercialism.
But guess what? That is the culture!
Nothing shapes it more than the television advertisement. Let’s take a look at this ubiquitous phenomenon which plagues the so-called #1 superpower.
Why can’t they stop watching TV?
Although many would agree that TV contains and disseminates mostly garbage, this acknowledgment does not deter them from watching almost continuously. Similarly, a lawyer recently told me she had been reviewing telecom contracts and discovered illegalities; however, when asked, she admitted to contracting with the same company in spite of this knowledge.
Both cases reveal insight into a deep rooted, multi-generational evolution of cultural denial. All our endless searches for distraction from whatever our reality we need to be distracted – foster, indeed necessitate – profound denial and hypocrisy. It is in this bubble we have forced ourselves, and the cyber-sphere of TV and webland allows us to passively and permanently remain in a state of hyper- denial and hypocrisy.
This – like it or not and with all its pros and cons – is what 21st century culture in the world’s #1 superpower has evolved into.
Realists are snubbed as fanatical doomsayers. The suggestion that anyone might pay for something with actual money is ridiculed as passe’. Science is politicized and discarded. The issue is not whether people believe everything they see on TV – they do not necessarily, but nor do they care. The point is people are living in a continuous state of hypocrisy and denial, so they don’t want to know if what they are seeing is real or not. They simply react to what is administered to them. If it is pleasant and easy to digest, then it will be considered good because the viewer wants to believe it, and this helps perpetuate the distraction. If something less palatable is administered, this will be passively rejected and registered by the viewer as bad.
It is in this manner the collective psyches of a nation are formed and manipulated. It is the biggest cultural icon by far, a mostly digitally edited array of logos and images, subliminal video and audio all perfectly and seamlessly packaged and streamed into the rapidly multiplying public conscience. This mostly garbage content is administered via a dizzying assortment of devices far more exotic than flatscreen monitors, from the igroup to the most simple attempt at web navigation.
The phenomenon now exhibited, wherein “we want to believe it,” indicates the desire to deceive oneself, which should be of some concern. Why do we want to deceive ourselves? The answer may be too discomforting to address, and by all accounts it is much easier to just watch some TV, no matter how crappy it is. Another upside is, look at how many clones can work in TV and earn high salaries, without ever generating a speck of worthwhile original content. Original content would be viewed as possibly different, rejected on this basis, and subsequently expelled outside of the homogenized interior of commercialism.
Of course, the generators of this homogenized garbage are deceiving themselves as well. They tend not to watch the garbage so much, since they are too busy creating it instead.
It’s the old adage, “Don’t get high on your own supply.” How true it is.